One of the largest hospital networks in Brazil, an institution was born from the Syrian-Lebanese Society of Ladies community, around a vision and a humanist ideal translated into 5 values:

We developed a graphic language system for each of the institution's three main fronts.

And, for more than 12 years, we have developed all the external and internal signage of its units: at the Headquarters (with complex switching between its towers), other units in São Paulo and Brasília.

The pictographic family used in the signage system of Sírio-Libanês was developed especially for the institution and carries graphic characteristics that make it the brand's owner.

After understanding the user profiles and circulation flows in each location, we develop a strategy for displaying the information and implement each signal on each floor. Especially when health is involved, it is vital that people reach their destinations autonomously and quickly.

In the setting, we included characteristic elements of the São Paulo state ecosystem to reinforce the origin of HSL. The animals and plants of the Atlantic Forest make the environment fun and are represented in a stylized way so as not to appear too childish.